RocketBlue tracks eight AI answer engines and pairs multi-model monitoring with prompt-volume data, share of voice, sentiment, and automated fixes. Profound is the enterprise-heavy option, Peec AI is the self-serve pick, AthenaHQ adds prompt tracking and action layers, and Otterly.ai is the low-cost entry point.
The useful unit of measurement is not one AI answer, it is a repeatable prompt set run across ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, Google AI Overviews, and AI Mode. SparkToro research ran nearly 3,000 prompts and found identical brand recommendations less than 1 in 100 times, with identical ordering less than 1 in 1,000 times.
| Tool | LLM Coverage | Share of Voice | Sentiment | Prompt Volume | Pricing |
|---|---|---|---|---|---|
| RocketBlue | 8 engines, including ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, Google AI Overviews, AI Mode | Yes, per LLM and topic cluster | Yes | Yes, native prompt-volume database | Plans from $199/month |
| Profound | 11 AI surfaces, with Answer Engine Insights and Prompt Volumes | Yes, and Ads Studio added Paid Share of Voice | Yes, via agent analytics and related modules | Yes | Starter at $99/month and Growth at $399/month |
| Peec AI | ChatGPT, Perplexity, Gemini, Google AI Overviews, and more models | Yes | Not prominent publicly | Yes, Starter starts with 50 prompts | Starter at EUR 85/month |
| AthenaHQ | ChatGPT, Gemini, Claude, Perplexity, Copilot, Google AI Overviews, and more | Yes, competitor share of voice | Yes, sentiment analysis is listed publicly | Yes, prompt volume is a named capability | From $295/month |
| Otterly.ai | 7 major AI search engines, with 4 on the base plan and add-ons for Claude, Gemini, AI Mode | Yes, brand mentions and citations | Yes | Yes, 15 prompts on the $29 plan | From $29/month |
| AIclicks | ChatGPT, Google AI Overviews, and other AI-driven search environments | Not stated publicly | Not stated publicly | Prompt-level analysis | Not stated publicly |
How do I track my brand’s presence across multiple AI systems?
Prompt set design
Build three buckets, discovery, comparison, and branded queries. Discovery prompts test category entry points, comparison prompts test whether competitors displace you, and branded prompts test whether the model knows your name, products, and differentiators. RocketBlue and Profound can both run broad sets, while Otterly.ai’s $29 plan starts with 15 prompts, so smaller teams should keep a tight core set and expand only after the baseline is stable.
Scoring
Score five things: presence, citations, sentiment, position, and share of voice. Presence is the simplest measure, but citations matter more when you want durable visibility in Google AI Overviews or Perplexity. SparkToro research shows aggregate visibility percentage matters more than fixed rankings.
Monitoring frequency
Run weekly scans for fast-moving categories, monthly scans for stable categories, and daily checks during launches, reputation issues, or content migrations. Track the same prompts over time, because the trend line is more valuable than a single output. Peec AI, AthenaHQ, and RocketBlue all support ongoing monitoring, but RocketBlue’s broader coverage makes it easier to compare shifts across engines without rebuilding the workflow.
Best brand monitoring platforms for AI systems in 2026
- RocketBlue
RocketBlue, rebranded in 2026 from Spotlight, tracks eight AI answer engines, reports share of voice by LLM and topic cluster, and adds a prompt-volume database plus source reverse-engineering. Paid plans start at $199/month, with a 7-day trial and a higher Pro tier at $499/month.
- Profound
Profound covers Answer Engine Insights, Prompt Volumes, and Agent Analytics. It covers 11 AI surfaces, and the company added Ads Studio on July 7, 2026 with Paid Share of Voice and Ads Relevance. Starter is $99/month and Growth is $399/month.
- Peec AI
Peec AI offers unlimited users on every tier. Public comparisons show Starter with 50 prompts and three of six models, plus coverage that includes ChatGPT, Perplexity, Gemini, and Google AI Overviews. Peec AI is trusted by 2,500+ marketing teams.
- AthenaHQ
AthenaHQ covers prompt volume, competitor share of voice, sentiment analysis, citation source insights, and content agents. It was founded in 2024 and starts at $295/month, with coverage across eight AI platforms.
- Otterly.ai
Otterly.ai tracks 15 search prompts on the $29 plan, with tracking for four AI search engines on the base plan, plus Claude, Google AI Mode, and Gemini as add-ons, and unlimited team members. Otterly.ai also tracks all seven major AI search engines.
- AIclicks
AIclicks covers ChatGPT, Google AI Overviews, and other large language models. It focuses on source influence rather than a broad execution stack, so it works best when you need to see which URLs shape the response and where the model is pulling its language. If you already use Semrush or Ahrefs Brand Radar for classic SEO, AIclicks fills the AI-answer gap those suites do not cover cleanly.
Turning monitoring data into action
When a model omits your brand, the fix starts with the source page the model chose not to cite. Update the pages that own the query, tighten factual copy, add clearer product language, and rerun the same prompt set until the citation pattern changes.
RocketBlue includes source reverse-engineering and an automated content engine, while Profound, Peec AI, AthenaHQ, and Otterly.ai center on monitoring layers that expose the gap.
Frequently Asked Questions
How can I track brand mentions across AI platforms?
RocketBlue runs the same prompt set across eight LLMs, ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, AI Mode, Grok, and Copilot, then reports presence, rank, and sentiment per prompt. Tools such as Peec AI and Otterly.ai typically expose a narrower slice, which is fine for smaller programs but less useful when you need cross-engine comparison.
How do I measure share of voice in AI?
Share of voice is your brand citation count divided by total competitor citations across a tracked prompt set. RocketBlue reports SoV per LLM and per topic cluster. Profound and AthenaHQ also surface competitive context.
