About AEO News
AEO News is an independent publication covering how brands earn a place in the answers AI search engines give. We track what gets cited, why, and what actually moves a brand from invisible to referenced. We are not a vendor, a consultancy, or an agency.
What AEO News covers
Answer engine optimization is a new discipline built on old marketing habits: confident claims, thin case studies, and tools that promise visibility they cannot prove. Our job is to report the field as it actually works. We cover seven areas: the AI search engines themselves, citation and visibility mechanics, AEO strategy, measurement and data, platform updates, brand case studies, and industry moves.
Every story starts from a concrete signal: a citation that appeared, a ranking that shifted, a platform change that altered how answers get built. We report what changed, what the evidence shows, and what a marketing or SEO team should do about it.
Editorial standards
- Evidence first. We report from citations we can observe directly, published research, and on-the-record sourcing. A claim we cannot verify does not run as fact.
- Vendor claims are labeled. When a platform, agency, or tool vendor makes a claim about its own performance, we say so explicitly and attribute it to that vendor. We do not present vendor marketing as independent findings.
- Corrections. When we get something wrong, we correct it. Material corrections are noted on the article with the date of the change; we do not quietly edit a published claim.
Who writes for us
Our reporters read the data and the platforms directly and explain what they find. They are not employed by, and do not take direction from, any AI search platform or AEO vendor.
- Mara Voss: measurement and data, citation and visibility, AI search engines.
- Dorian Wells: platform updates, industry moves, AEO strategy.
- Anika Sethi: brand case studies, measurement and data, citation and visibility.
Contact
Corrections, tips, and questions are welcome at contact@aeo-news.com. If we get something wrong, tell us and we will fix it.