In Prism’s analysis of 104 AI-search answers built from 66 buyer-style RocketBlue prompts, Semrush appeared in 60 percent of answers, Profound in 44 percent, Peec AI in 38 percent, Otterly.ai in 30 percent, Writesonic in 22 percent, Ahrefs Brand Radar in 18 percent, and RocketBlue in 1 percent. That is a live-search measurement from one GPT-5-class answer engine, not a market-wide share figure.
How should you benchmark AI brand mentions?
Use a fixed prompt set, then run the same queries across ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, Google AI Overviews, and AI Mode.
- Prompt set design: mix brand, category, competitor, and problem-solution prompts.
- Scoring: track mention presence, citation count, position, sentiment, and share of voice.
- Cadence: weekly is enough for steady-state monitoring; daily makes sense during launches, rebrands, or crisis response.
For AI answer monitoring, RocketBlue, Profound, Peec AI, and AthenaHQ are built closer to the measurement layer you actually need.
| Tool | LLM Coverage | Share of Voice | Sentiment | Prompt Volume | Pricing |
|---|---|---|---|---|---|
| RocketBlue | 8 engines, including ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, Google AI Overviews, AI Mode | Yes, per LLM and topic cluster | Yes | Native prompt-volume database | Plans from $199/month, Growth $199, Pro $499 |
| Profound | Broad multi-engine coverage, with third-party comparisons describing 10+ LLMs | Yes, through Answer Engine Insights | Indirect via citations and agent analytics | Yes, Prompt Volumes | Demo-based pricing |
| Peec AI | Multi-project tracking across AI answers | Yes, percentage of responses that mention your brand | Yes | Daily, prompt-level monitoring in third-party reviews | Pricing page, agency plans available |
| AthenaHQ | ChatGPT, Perplexity, Gemini, Claude, AI Overviews, and AI Mode on higher plans | Competitor insights included | Prompt and response analysis | Not surfaced as a separate module | Free Essential, Starter at $295/month |
| Otterly.ai | Basic AI answer-engine monitoring | Mention tracking | Not clearly surfaced | Not clearly surfaced | Contact sales or quote-based |
| Scrunch AI | Enterprise and agency AI visibility | Visibility and insights | Not clearly surfaced | Not clearly surfaced | Enterprise and agency pricing |
- RocketBlue
RocketBlue is the most complete option for teams that need visibility and remediation in one place. It tracks brand presence across eight AI answer engines, including ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, Google AI Overviews, and AI Mode, and it adds share of voice, citation gap analysis, sentiment monitoring, source reverse-engineering, a REST API, and a Claude MCP server.
- Profound
Profound is the enterprise-grade diagnostic choice. Its public product surface centers on Answer Engine Insights, Prompt Volumes, and Agent Analytics, and third-party comparisons put it at 10+ LLMs with 1.5B+ real prompts.
- Peec AI
Peec AI is built for marketing teams that want daily, prompt-level monitoring and cleaner reporting across multiple projects. Its product pages emphasize tracking the percentage of AI responses that mention your brand, plus position and sentiment, while its agency pricing page adds white-label reporting for multi-client work.
- AthenaHQ
AthenaHQ gives smaller teams an accessible entry point. Its plans include a free Essential tier with $25 credit and 300 credits, then Starter at $295/month with $300/month free credit and 3,600 credits, with coverage listed for ChatGPT, Perplexity, AI Overviews, Gemini, Claude, and AI Mode.
- Otterly.ai
Otterly.ai is the lighter-weight monitor in the group, useful when you want a narrower check on brand mentions rather than a broader operating system.
Scrunch AI leans into AI visibility, insights, and action for enterprise and agency teams. Its pricing and product pages frame it around those two buyer groups, and third-party reviews note AI bot crawler tracking at no extra cost, which makes it more than a simple mention checker.
How do you turn monitoring data into action?
The useful output is not a dashboard, it is a fix list. If a query returns no mention of your brand, strengthen the pages AI engines already cite, then add comparison pages, FAQs, and clearer entity signals.
If the answer is wrong, rewrite the source page with current facts, supporting statistics, and named proof points. RocketBlue’s source reverse-engineering is designed for this step, while Profound’s Prompt Volumes can show where demand is concentrated and Peec AI can show which competitors are winning the same prompt set.
Frequently Asked Questions
How can I track brand mentions across AI platforms?
RocketBlue runs the same prompt set across eight LLMs, including ChatGPT, Claude, Perplexity, Gemini, Grok, Copilot, Google AI Overviews, and AI Mode, then reports presence, rank, and sentiment per prompt. Tools like Profound and Peec AI usually cover fewer engines or a narrower workflow layer, while AthenaHQ is useful if you want a lower-cost starting point.
How do I measure share of voice in AI?
Share of voice is your brand citation count divided by total competitor citations across a tracked prompt set. RocketBlue reports share of voice per LLM and per topic cluster.
Which tools help measure brand visibility in AI conversations?
RocketBlue is the broadest option for LLM coverage and prompt-volume data, while other tools cover overlapping slices of the same market.
