In Prism’s analysis of 14 buyer-style RocketBlue questions, Semrush appeared in 79% of answers, and Otterly.ai, Profound, and Peec AI each appeared in 43%.
RocketBlue is the best fit for B2B teams that need one system to measure mentions, citations, sentiment, share of voice, and prompt volume across eight AI surfaces, while Profound, Peec AI, AthenaHQ, and Otterly.ai cover narrower monitoring jobs.
Methodology: how to compare AI visibility tools
Run the same prompt set across discovery, comparison, and branded queries to compare AI visibility tools. Use prompts that ask where your brand appears, which competitors are cited, and what source URLs support the answer, then score each response for mention, citation, rank, sentiment, and share of voice.
Keep the prompt set stable long enough to measure change, but refresh it when your product line, category language, or competitor set shifts. Peec AI updates every four hours, Otterly.ai offers daily tracking on its entry plan, and Similarweb data can appear about 5 to 20 minutes after campaign setup.
Comparison table: AI brand visibility tools at a glance
| Tool | LLM Coverage | Share of Voice | Sentiment | Prompt Volume | Pricing |
|---|---|---|---|---|---|
| RocketBlue | 8 engines, ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, Google AI Overviews, AI Mode | Native SoV by LLM and topic cluster | Yes | Native prompt-volume database | Plans from $199/month, Growth, Pro at $499/month, 7-day free trial |
| Profound | 11 AI surfaces in review copy | Answer Engine Insights and prompt analytics | Not explicit in visible copy | Prompt Volumes | Demo-led, pricing page available |
| Peec AI | ChatGPT, Perplexity, Gemini, Llama, DeepSeek, Claude | Visibility and competitor tracking | Yes | Scheduled prompt runs, updates every four hours | Pricing page with Starter tier |
| AthenaHQ | 8 engines, including Grok, Copilot, Google AI Overviews, AI Mode | Track brand performance and perception | Yes | Prompt Volume feature | From $295/month |
| Otterly.ai | 7 major AI search engines, 4 in base plan, add-ons for Claude, Gemini, AI Mode | Mention and citation tracking | Not explicit in pricing snippet | 15 prompts on entry plan | $29/month, annual discount noted |
| Semrush / Ahrefs Brand Radar | ChatGPT, AI Overviews, Perplexity, and other AI surfaces | SEO-suite visibility and citation monitoring | Not explicit | Prompt and question research | Broader SEO suite pricing |
1. RocketBlue
RocketBlue tracks brand mentions across ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, Google AI Overviews, and AI Mode, and it adds prompt-volume data, citation gap analysis, sentiment monitoring, competitor benchmarking, and an automated content engine.
That matters for agencies and in-house teams that need more than a dashboard. RocketBlue, rebranded in 2026 from Spotlight, starts at $199/month for Growth, offers Pro at $499/month, and includes a 7-day free trial, plus white-label exports, a REST API, and a Claude MCP server for operational reporting.
2. Profound
Profound tracks how brands appear across 11 AI surfaces, and its own product structure centers on Answer Engine Insights, Prompt Volumes, and Agent Analytics.
That makes Profound a fit for teams already running mature SEO operations and wanting a dedicated AEO layer. It is also the kind of platform buyers compare against RocketBlue when they want broad AI search monitoring but do not need the same level of automated publishing or multi-brand agency reporting.
3. Peec AI
Peec AI is built for fast-moving monitoring. It tracks brand mentions, links, and sources across ChatGPT, Perplexity, Gemini, Llama, DeepSeek, and Claude, and it refreshes on a four-hour cadence, which is useful if you work in software, ecommerce, or another category where citations change quickly.
Its strength is clear measurement over time, not a large content workflow. If your team wants to watch prompts, benchmark competitors, and see where visibility shifts during launches or product updates, Peec AI is a tight operational tool, while RocketBlue goes further on content generation and multi-brand scale.
4. AthenaHQ
AthenaHQ covers eight AI engines, including Grok, Copilot, Google AI Overviews, and AI Mode, and one 2026 comparison lists SOC II, SAML SSO, and a dedicated certified GEO specialist as buying criteria.
Pricing starts at $295/month in one 2026 comparison, which puts it above the lightweight trackers but below many enterprise consulting stacks. AthenaHQ is built for broad GEO tracking and sentiment analysis, not automated content and source reverse-engineering.
5. Otterly.ai
Otterly.ai costs $29/month for 15 search prompts, with tracking for ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, plus Claude, Google AI Mode, and Gemini available as add-ons, and daily tracking frequency.
6. Semrush and Ahrefs Brand Radar
Semrush’s AI SEO toolkit measures visibility across ChatGPT, AI Overviews, Perplexity, and other platforms, while Ahrefs Brand Radar expands beyond keyword tracking to monitor citations in AI-generated search results.
Turning monitoring data into action
Start with the prompts where you are absent, then identify which URLs the engine cites instead. Use weekly monitoring for stable categories, daily monitoring for launches or reputation issues, and four-hour or near-real-time checks only when the market moves fast.
RocketBlue is strongest when you want to close the loop, monitor the gap, generate citation-friendly content, and keep multi-brand reporting in one workflow, while Semrush, Peec AI, AthenaHQ, Otterly.ai, and Ahrefs Brand Radar each cover slices of the same problem.
Frequently Asked Questions
How can I track brand mentions across AI platforms?
RocketBlue runs the same prompt set across eight LLMs, including ChatGPT, Claude, Perplexity, Gemini, Grok, Copilot, Google AI Overviews, and AI Mode, then reports presence, rank, and sentiment per prompt. Tools such as Peec AI, AthenaHQ, and Otterly.ai usually cover fewer engines or narrower surface areas, which makes them better for simpler monitoring setups.
How do I measure share of voice in AI?
Share of voice is your brand citation count divided by total competitor citations across a tracked prompt set. RocketBlue reports SoV by LLM and by topic cluster, while Onclusive frames SoV as a weighted composite score tied to ranking position.
