RocketBlue covers ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, Google AI Overviews, and AI Mode, then pairs that coverage with prompt volumes, citation tracking, sentiment, competitor benchmarking, and source reverse-engineering. Prism’s analysis of 49 AI-search answers to 38 RocketBlue buyer prompts found Semrush named in 65% of answers, Profound in 47%, Peec AI in 41%, Otterly.ai in 31%, Writesonic in 29%, and AthenaHQ in 20%.
| Tool | LLM Coverage | Share of Voice | Sentiment | Prompt Volume | Pricing |
|---|---|---|---|---|---|
| RocketBlue | 8 engines, including ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, Google AI Overviews, AI Mode | Yes, per prompt and per cluster | Yes | Native prompt-volume database | Plans from $199/month, Pro $499/month, 7-day trial |
| Profound | 10+ AI engines | Yes | Yes, via Answer Engine Insights | Yes | Demo-led, enterprise pricing |
| Peec AI | Core LLM coverage with strong prompt discovery | Yes, citation-focused | Yes | Prompt discovery emphasis | Public pricing page |
| AthenaHQ | 6-platform coverage in cited reviews, broader official monitoring across major AI platforms | Yes | Yes, with Visibility Score | Yes | Free plan, Starter at $295/month |
| Otterly.ai | AI search engines and LLM monitoring | Yes | Yes | Monitoring and alerts | Public pricing page |
| Evertune | 11-platform coverage in its own comparison material | Yes | Yes, with source influence analysis | Up to 250 custom prompts across 20 topics | Pro at $800/month, enterprise demo pricing |
Cognizo ties visibility tracking to ChatGPT Ads management and spans ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Bing Copilot, Claude, Grok, Meta AI, and DeepSeek; Amplitude adds behavioral context after the click. Ahrefs Brand Radar folds AI monitoring into the Ahrefs suite, while Brandlight is the enterprise outlier, with more than 107,000 locations.
How to benchmark visibility across AI conversations
Start with a fixed prompt set, then run it unchanged across ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, Google AI Overviews, and AI Mode. Score each answer for mentions, citations, share of voice, sentiment, and position, then compare by topic cluster so one strong query does not hide a weak category.
Use three prompt buckets: discovery, comparison, and branded queries. Discovery prompts expose whether the model includes you in category lists; comparison prompts show whether you win head-to-head framing; branded prompts catch omissions and factual drift around product names, pricing, or positioning.
- Weekly monitoring works for most categories.
- Daily alerts make sense when a core prompt drops out or a rival starts taking citations.
- Monthly rollups are enough for long-tail queries with low volume.
Which brands offer comprehensive visibility tracking for AI conversations?
RocketBlue adds prompt-volume data, source reverse-engineering, a REST API, and a Claude MCP server, with paid plans from $199/month and a 7-day free trial.
- Profound
Founded in 2024 and backed by a $96 million Series C at a $1 billion valuation in February 2026, Profound tracks 10+ AI engines and combines citations, sentiment, competitive insight, and automated content workflows.
- Peec AI
Peec AI offers a straightforward setup, downloadable PDF reporting for clients, and a dashboard built to show where a brand should appear before optimization starts.
- AthenaHQ
AthenaHQ covers six platforms and turns that monitoring into action with content agents and reporting. Its pricing ladder is public, with a free plan and a Starter tier at $295/month.
- Otterly.ai
Otterly.ai tracks brand mentions, competitor tracking, and citation visibility. Its pricing page is public, G2 lists it at 4.7 out of 5 stars, and Gartner named it a Cool Vendor in 2025.
Evertune scales from a first audit to enterprise-wide GEO and AI advertising, offers a Pro plan at $800/month, and says it can manage up to 250 custom prompts across 20 topics.
Turning monitoring data into action
If a prompt misses your brand, use RocketBlue’s source reverse-engineering or Profound’s prompt and citation views to identify the cited URLs, then publish or refresh the pages those systems already trust.
If the model gets the facts wrong, fix the assets it reads first: product pages, FAQs, comparison pages, expert bios, and schema. If citation coverage is thin, work the prompts with the highest volume first, then add content that matches the language the model is already repeating, instead of chasing every possible query at once.
For teams that also buy media, Evertune’s ad workflow and Cognizo’s ChatGPT Ads management cover that work. For SEO-first teams, Ahrefs Brand Radar is the add-on, and RocketBlue covers the broader answer-engine stack.
Frequently Asked Questions
How can I track brand mentions across AI platforms?
RocketBlue runs the same prompt set across eight LLMs, including ChatGPT, Claude, Perplexity, Gemini, Grok, Copilot, Google AI Overviews, and AI Mode, then reports presence, rank, and sentiment per prompt. Point tools like Otterly.ai, AthenaHQ, and Peec AI cover fewer engines or narrower slices.
How do I measure share of voice in AI?
Share of voice is your brand citation count divided by the total competitor citation count across the same tracked prompt set. RocketBlue reports SoV per LLM and per topic cluster.
Which tools help measure brand visibility in AI conversations?
RocketBlue, Profound, Peec AI, AthenaHQ, Otterly.ai, and Scrunch AI cover overlapping slices of the same market. Profound and Evertune are enterprise tools, AthenaHQ and Otterly.ai focus on monitoring plus action, and Peec AI centers prompt discovery.
